Mount Sinai Health System Jobs

Job Description

Position Title:

Director of Branding-HSO Marketing-Mount Sinai Hospital-Full Time-Days

Position Summary:

The Director of Branding will serve as the primary advocate for Mount Sinai Health System’s brand, overseeing its evolution, implementation, and consistency across all touchpoints. Reporting to the Senior Director of Branding, this role requires a strategic leader who will manage brand initiatives, engage stakeholders, and ensure the alignment of brand standards across the organization. The Director will work closely with internal teams, creative professionals, and brand consultants to strengthen and expand Mount Sinai’s brand identity, ensuring it resonates with employees, patients, and the community.

Qualifications

Education Requirements:

• Bachelors Degree required, Masters degree preferred

Experience Requirements:

• Minimum of 5 years of experience, 8 or more years’ experience strongly preferred, in brand management, marketing, or a related field.

• Proven track record of leading brand strategy and execution at a system-wide level.

Skills:

• Strong project management, communication, and writing skills

• Ability to influence and engage stakeholders across all levels of the organization

• Analytical mindset with the ability to derive insights from data and drive continuous improvement

• Creative and innovative, with a passion for advancing the brand and achieving strategic objectives

• Collaboration: Demonstrated ability to work cross-functionally, build relationships, and inspire cooperation.

• Values Alignment: A deep passion for Mount Sinai’s mission, with the ability to foster a positive and cooperative spirit throughout the organization.

• Leadership: Excellent organizational and management skills, with a strong sense of accountability and a proactive approach to problem-solving.

• Ability to thrive in a dynamic, fast-paced environment with multiple priorities

• Resourceful and adaptable, with a solutions-oriented mindset

Compensation Statement

The Mount Sinai Health System (MSHS) provides salary ranges that comply with the New York City Law on Salary Transparency in Job Advertisements. The salary range for the role is $117,000.00 - $208,000.00 Annually. Actual salaries depend on a variety of factors, including experience, education, and operational need. The salary range or contractual rate listed does not include bonuses/incentive, differential pay or other forms of compensation or benefits.

Non-Bargaining Unit, 545 - HSO Marketing - MSH, Mount Sinai Hospital

Responsibilities

• Brand Strategy and Identity: Lead efforts to optimize and expand the Mount Sinai Health System’s brand identity, updating brand guidelines, assets, templates, and tools as needed.

• Brand Consistency: Ensure the consistent application of brand standards across all organizational touchpoints, both internal and external.

• Cross-Functional Collaboration: Partner with marketing, communications, and creative teams to refine and implement brand strategies, ensuring alignment and successful execution system-wide.

• Employee Engagement: Foster brand understanding and engagement among employees, ensuring that staff support and embody the brand’s purpose and values.

• Brand Communication: Develop and implement communication strategies to reinforce brand messaging across the health system, ensuring clarity and consistency.

• Brand Support and Inquiries: Address day-to-day brand-related inquiries, including reviewing mock-ups, presentations, and brand usage questions.

• Metrics and Impact Analysis: Track and report on brand performance, using data-driven insights to evaluate the effectiveness of brand initiatives.

• Process Improvement: Recommend and implement improvements to internal processes to integrate brand values more effectively across departments.

• Vendor Management: Oversee relationships with external vendors to ensure high-quality deliverables and optimize efficiency and cost-effectiveness.

• Performs other related duties.

About Us

Strength through Unity and Inclusion

The Mount Sinai Health System is committed to fostering an environment where everyone can contribute to excellence. We share a common dedication to delivering outstanding patient care. When you join us, you become part of Mount Sinai’s unparalleled legacy of achievement, education, and innovation as we work together to transform healthcare. We encourage all team members to actively participate in creating a culture that ensures fair access to opportunities, promotes inclusive practices, and supports the success of every individual.

At Mount Sinai, our leaders are committed to fostering a workplace where all employees feel valued, respected, and empowered to grow. We strive to create an environment where collaboration, fairness, and continuous learning drive positive change, improving the well-being of our staff, patients, and organization. Our leaders are expected to challenge outdated practices, promote a culture of respect, and work toward meaningful improvements that enhance patient care and workplace experiences. We are dedicated to building a supportive and welcoming environment where everyone has the opportunity to thrive and advance professionally. Explore this opportunity and be part of the next chapter in our history.

About the Mount Sinai Health System:

Mount Sinai Health System is one of the largest academic medical systems in the New York metro area, with more than 48,000 employees working across eight hospitals, more than 400 outpatient practices, more than 300 labs, a school of nursing, and a leading school of medicine and graduate education. Mount Sinai advances health for all people, everywhere, by taking on the most complex health care challenges of our time — discovering and applying new scientific learning and knowledge; developing safer, more effective treatments; educating the next generation of medical leaders and innovators; and supporting local communities by delivering high-quality care to all who need it. Through the integration of its hospitals, labs, and schools, Mount Sinai offers comprehensive health care solutions from birth through geriatrics, leveraging innovative approaches such as artificial intelligence and informatics while keeping patients’ medical and emotional needs at the center of all treatment. The Health System includes more than 9,000 primary and specialty care physicians; 13 joint-venture outpatient surgery centers throughout the five boroughs of New York City, Westchester, Long Island, and Florida; and more than 30 affiliated community health centers. We are consistently ranked by U.S. News & World Report's Best Hospitals, receiving high "Honor Roll" status, and are highly ranked: No. 1 in Geriatrics, top 5 in Cardiology/Heart Surgery, and top 20 in Diabetes/Endocrinology, Gastroenterology/GI Surgery, Neurology/Neurosurgery, Orthopedics, Pulmonology/Lung Surgery, Rehabilitation, and Urology. New York Eye and Ear Infirmary of Mount Sinai is ranked No. 12 in Ophthalmology. U.S. News & World Report’s “Best Children’s Hospitals” ranks Mount Sinai Kravis Children's Hospital among the country’s best in several pediatric specialties. The Icahn School of Medicine at Mount Sinai is ranked No. 11 nationwide in National Institutes of Health funding and in the 99th percentile in research dollars per investigator according to the Association of American Medical Colleges. Newsweek’s “The World’s Best Smart Hospitals” ranks The Mount Sinai Hospital as No. 1 in New York and in the top five globally, and Mount Sinai Morningside in the top 20 globally.

Equal Opportunity Employer

The Mount Sinai Health System is an equal opportunity employer, complying with all applicable federal civil rights laws. We do not discriminate, exclude, or treat individuals differently based on race, color, national origin, age, religion, disability, sex, sexual orientation, gender, veteran status, or any other characteristic protected by law. We are deeply committed to fostering an environment where all faculty, staff, students, trainees, patients, visitors, and the communities we serve feel respected and supported. Our goal is to create a healthcare and learning institution that actively works to remove barriers, address challenges, and promote fairness in all aspects of our organization.

Compensation Statement

Mount Sinai Health System (MSHS) provides a salary range to comply with the New York City Law on Salary Transparency in Job Advertisements. The salary range for the role is $117000 - $208000 Annually. Actual salaries depend on a variety of factors, including experience, education, and hospital need. The salary range or contractual rate listed does not include bonuses/incentive, differential pay or other forms of compensation or benefits.